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Champion Chips!

[vc_row][vc_column width=”2/3″][vc_column_text]Lamb Weston takes gold in its category and the Grand Prix: Campaign of the Year award

Lamb Weston, supported by Art of the Possible Agency and WAA, has smashed the 2020 B2B Marketing Awards this week, taking Gold in the Best Product Launch Campaign and the highly coveted Grand Prix: Campaign of the Year for the launch of its innovative Dukes of Chippingdom in February.

Up against global brands such as Nokia, Mastercard and Lenovo, and with nominees for the Grand Prix Award including Rolls-Royce, M&S Corporate Gifts and Intuit QuickBooks, Lamb Weston’s entry impressed judges with its dedication and passion, as well as demonstrating that, by pushing the boundaries, the campaign ensured a successful product launch.

Andrea Deutschmanek, Country Marketing Manager UK & ROI, Lamb Weston; “This has a strange and challenging year for everyone in our industry and to win this award is a real boost for the team; a fitting reward for a lot of work and devotion to the cause.  It’s shown that, even when pitched against some of the largest brands in the world, our efforts can make a difference.”

Kat Patterson, Managing Director, Art of the Possible; “We are so proud to be working with a brand such as Lamb Weston; they really do have the passion and commitment to see a project through and we are thrilled to bits to have not only won the Best Product Launch Campaign award, but the Grand Prix: Campaign of the Year award too.  Unbelievable!”


Austen Dack Chippy Chat editor said.” I was fortunate to be invited to the launch of this product. I could see then that the concept was great and the execution was brilliant. Our two pages on the launch (above) predicted that they would indeed be ‘Champion Chips’. Well done to all at Lamb Weston.”

For innovative ideas, recipes and potato inspiration, head over to www.lambweston.eu/uk, call 0800 963962 or email us at salesUK@lambweston.eu [/vc_column_text][/vc_column][vc_column width=”1/3″ el_class=”sticky-container”][mnky_ads id=”3659″][/vc_column][/vc_row]

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