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How a Nation Missed Fish and Chips!

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FISH AND CHIPS AND A CUP OF TEA

BRITS CRAVE ICONIC NATIONAL STAPLES DURING ERA OF HOME ISOLATION

Maybe a few weeks without the things you love makes the bond between you even stronger?

Fish and chips is the great British meal that home-bound families have missed the most during two-months of home isolation (27%) – and tea bags is one of the top items (22%) that people have been stockpiling in their food cupboards, according to new research by the leading food manufacturer Bakkavor.

At a time when millions of families have been staying at home in an attempt to tackle the coronavirus outbreak, Bakkavor asked a nationally representative sample of 2,135 homebound Brits which dishes they had missed the most. Fish and chips came top of the list (27%), followed by McDonalds (19%), Indian curry (18%), a full English (16%), steak and chips (14%) and stone baked pizza (12%).


Set against the inability to go out to eat, a number of younger people (under 35) were buying cookery books online (19%) to get some home inspiration on family meals they could rustle up that would help to make mealtimes more of an exciting family occasion.

Mike Edwards, Chief Operating Officer, UK, commented: “In recent months, families across the UK have adjusted to the new era of home isolation. Initially there were concerns about foot shortages and then, for many, it was a case of adjusting to the food items that were available. Overall the country has done a fine job supporting the NHS by staying indoors but people have their bucket list of the meals they miss and for many it’s the once staples that have now become treats – pizzas, curries and fish and chips.”

“As one of the UK’s leading manufacturers of fresh prepared food with 25 factories across the UK, we have pulled together all our skills, experience and resources during the lockdown period to support the country at a time of critical need. We have worked around the clock and adjusted our business operations to focus more effort producing the food items that the public has needed – and as people gradually return to work in the months ahead, we expect people to start buying back into our ranges of fresh meals, salads, desserts and pizzas.

The research was conducted by international research company MaruBlue among a representative sample of 2,135 UK adults.

MealNATop RegionLowest RegionFish and Chips27%East Midlands (34%)North West (24%)Indian Curry18%Wales (25%)North East (13%)Full English16%South West (20%)Scotland (13%)Steak and Chips14%North East (17%)East Midlands (5%)Stone baked pizza12%London (17%)Wales (6%)Roast beef with all the trimmings12%Yorkshire and the Humber (16%)Scotland / North East / East Midlands (9%)Pasta10%London (13%)East Midlands (5%)Thai Curry7%London (14%)Wales (2%)Afternoon / Cream tea7%East (10%)Wales (4%)Chinese duck Pancakes6%London (10%)Wales (3%) / North East (3%)Fajita’s6%London (9%) and Scotland (9%)Wales (3%) / East (3%)Bangers and mash5%West Midlands / North West (7% and 7%)Scotland (3%)Sushi5%London (8%)Yorkshire and the Humber (2%)Chilli4%London (7%)Wales (2%)/ Yorkshire & the Humber (2%)Tapas4%North West (7%)South West (2%)Dim Sum3%London (8%)South West (1%)Spanish Omelette3%London (6%)Wales (1%)


Highlights: 

  1. Londoners more likely to be craving International dishes:  Pizza, pasta, Thai, duck pancakes, sushi, chilli con carne, dim sum and Spanish omelette.

  2. In terms of Asian cuisine, Welsh people were divided – the most likely to miss Indian curry but least likely to miss Thai food.

  3. Scots were the least fussed about the ‘full-English’ breakfast experience while in lockdown.

  4. People in the East Midlands were significantly less likely to miss steak and chips (5% vs. national average 14%).

  5. The classic roast dinner divides the nation – loved by people in Yorkshire (16%), Wales (14%), East (14%) and London (14%) – but not missed by those in Scotland (9%), North East (9%) and East Midlands (9%).

As a business with a 30-year track record the Bakkavor team is pulling together all its skills, experience and resources to support the country at a time of critical need. The business working round the clock and adjusting its business operations to focus more effort producing the food items that the public needs – and it is doing so following stringent safety protocols that protect its essential workers.


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