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Hap-pie Pie Week from Pukka

Updated: May 10, 2023

BOOST BRITISH PIE WEEK SALES WITH PUKKA’S NEW CHIP-SHOP-INSPIRED RECIPE

Pukka has been making and baking the nation’s favourite pies since 1963 and, from the get go, helping chippy owners boost sales has been a top priority. Gearing up for British Pie Week (6th-12th March), the brand is kicking it up a notch with a brand-new launch to help you take advantage of the sales surge.


Pukka’s long-loved line-up of classic recipes – including chip shop favourite Steak & Kidney, plus its Veggie Cheese, Leek & Potato pie – should always have a place on chippy counters. But, to tempt a new generation of shoppers to tuck into pie & chips, last month Pukka launched a special new recipe inspired by its chippy roots: the Pukka Chip Shop Chicken Curry pie.

“With pie fans racing through the doors to get their chippy fix, British Pie Week is the perfect time to stock up on Pukka pies. We are the nation’s favourite, after all,” says Isaac Fisher, Pukka’s Managing Director. “It’s all about serving up a Pukka for everyone – from our meat-filled classics like All Steak, to our Vegan duo to give vegans, flexitarians and meat reducers a bite of the action. And, if you haven’t done so already, there’s never been a better time to stock up on our new Chip Shop Chicken Curry recipe.

“Our new pie pays tasty tribute to our chippy heartland, and it’s already got the industry’s seal of approval.” Fisher continues. “We collaborated with chip shop experts to make sure our Chip Shop Chicken Curry recipe brings the full-on flavour promise we’re known and loved for – and our customers agree we’ve hit the mark. With almost three quarters (71%) of our core buyers saying they’d be likely to buy it , it’s set to be the must-have chippy menu item for British Pie Week and beyond.”


“Visibility for Pukka – and pies – will be through the roof, so adding variety and excitement to chippy counters will help you make the most of bumper British Pie Week sales,” concludes Fisher.

 Get prepped for British Pie Week NOW – Pukka’s new Chip Shop Chicken Curry pie is available to order in cases of 12 x frozen baked, individually-wrapped pies. Call to place your order: 0116 264 4000.

WIN £1k worth of pies – WIN £1k worth of pies in Pukka’s monthly prize draw. Find out more here: pukkapies.co.uk/win


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