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Finally Something to Celebrate

[vc_row][vc_column width=”2/3″][vc_column_text]Celebrating ‘Good Companionship’ on National Fish & Chips Day

By Hans Frode Kielland Asmyhr,

UK Director, Norwegian Seafood Council

It’s finally time for a celebration! Norway looks forward to 4th September as a proud supporter of the UK’s favourite dish

“2020 has been a year for the history books, but it is finally time to celebrate and champion something positive.

Reprieved from rationing during the Second World War, Prime Minister Winston Churchill labelled Fish & Chips as ‘Good Companions’ – and rightly so. Famed a critical morale booster back then – for sustaining and cheering the lives of families who could just about afford it – there has been no exception to the power of Fish & Chips today, uniting and nourishing local communities throughout a pandemic.

The familiar smell and sound of Fish Friday suppers frying has been hailed one of the most welcome returns to the British high street. From one person placing an order for their entire street, to shops and families delivering to the vulnerable and rapidly adapting service technology, this crisis has shaped the Fish & Chip industry, emerging modernised and stronger than ever. This year marks the 160th anniversary of the first Fish & Chips served as a complete dish; from humble beginnings, Fish & Chips are now globally recognised as the cultural and culinary symbol of Great Britain – they are a true cause for celebration.

Norway has been exporting sustainably sourced frozen-at-sea cod and haddock to UK chippies for over 70 years and we are proud of this longstanding and important relationship. Our first trawler took to the water in 1962 and she was named ‘Longva’ after John Longva, a Norwegian skipper who understood that processing fish at sea was the key to the industry’s future. Today, frozen-at-sea production is now considered to be one of the best and most consistent sources of whitefish supply to the UK’s hospitality industry, and it is pivotal to many Fish & Chip operations. Our industry has grown thanks to Fish & Chips and we vow to maintain the crucial sustainable supply of Norwegian cod and haddock to UK chippies, so together we can continue to serve the nation their favourite dish.

4th September is a date for the diary. Here’s to good companionship and making this National Fish and Chip Day the very best yet, as we celebrate and give thanks to this passionate, skilled industry at the heart of every community.”

For further information on quality, legislation and sustainability please visit[/vc_column_text][/vc_column][vc_column width=”1/3″ el_class=”sticky-container”][mnky_ads id=”3659″][/vc_column][/vc_row]

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