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Fochabers Fish Bar Puts Customers First And Is Awarded WorldHost Recognised Business status…

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Fochabers Fish Bar in Moray has become the latest organisation in Scotland to gain national recognition for its commitment to customer service, after being awarded WorldHost Recognised Business status.

WorldHost is a suite of world-class customer service training programmes that have already been used to train over 10% of Scotland’s tourism workforce.

WorldHost Recognised Business status is awarded to businesses that have trained 50% or more of their front line staff using any of the WorldHost training programmes and signed a commitment to delivering excellent customer service. With over 50% of its staff trained to WorldHost standards, Fochabers Fish Bar has officially become a WorldHost Recognised Business.

On receiving the recognition, Owner Darren Boothroyd, commented: “We are passionate about service standards and are incredibly proud to have achieved WorldHost Recognised Business status. When our customers see the WorldHost logo displayed in our business, they’ll know that we have made a commitment to delivering an exceptional experience for them. Not only does this generate a positive buzz about the service we offer, but it helps to promote Fochabers as a friendly and welcoming tourist destination. The WorldHost Business Recognition compliments our extensive staff training programme which includes a huge commitment to the Modern Apprenticeship programme”

Fochabers Fish Bar is a traditional fish and chip shop serving the local community of Fochabers and its surrounding area. Since taking over the business 3 ½ years ago owner and ex Royal Air Force Aircraft Engineer has taken the business to national award winning status. Awards and accolades include: Scotland’s Apprenticeship Micro Employer of the Year 2015, Fry Magazines top 50 shops 2015 and 2016, Staff Training and Development Finalist 2017 (Seafish), Regional Winner and Top 10 Finalist and Scotland’s No1 2017 (Seafish), Quality Award Champion Award Winner 2017 (National Federation of Fish Friers), Fochabers also holds Investors in Young People and MSC accreditations.

Fochabers Fish Bar’s recognition will count towards Fochaber’s campaign to become a WorldHost Recognised Destination, awarded to areas where 25% of businesses are WorldHost Recognised.

Through the WorldHost Regional Destination Initiative – a national campaign being spearheaded by workforce development expert People 1st – four cities, over 70 towns and two set of islands across 12 Scottish regions1 will use the training to achieve WorldHost Recognised Business and Destination status by the end of 2017.

The initiative aims build on the legacy of world-class events like the 2014 Commonwealth Games and Ryder Cup, and transform customer service standards across Scotland’s visitor economy.

More information about the WorldHost Regional Destination initiative can be found at

The WorldHost Recognised Business certificate is valid for two years and is renewable on completion of a refresher course. In order to preserve the value of the WorldHost recognition, the programme may be monitored through impromptu mystery shopper visits.

[1] The Scottish regions currently signed up to the WorldHost Regional Destination Initiative are: Aberdeen City and Shire, Caithness and Sutherland, Dundee and Broughty Ferry, East Renfrewshire, Fife, Inverness and Loch Ness, Moray Speyside, Orkney, Perth, Shetland and Argyll & Islands.

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