Middleton Rules the Roost!

Middleton Foods Expands Rooster’s Range with

New Salt & Vinegar Chip Seasoning

Middleton Foods is proud to announce the launch of its latest flavour innovation – Rooster’s Salt & Vinegar Chip Seasoning – a bold new addition to the popular Rooster’s range of gluten free chip seasonings! Building on the success of its existing lineup - Piri Piri, Smokey, and Chinese Salt & Chilli Seasoning - the new Salt & Vinegar variant delivers the classic tangy kick that chip lovers crave, offering operators an easy way to elevate their menu and excite customers with a timeless favourite.

Developed to deliver a perfectly balanced sharpness with a savoury finish, Rooster’s Salt & Vinegar Chip Seasoning has been developed with Middleton Foods’ commitment to quality, consistency, and flavour at its core. Ready to eat without needing to be cooked, the seasoning is the perfect addition to sprinkle on cooked food, chips or wedges and is ideal for traditional chip shops, quick-service restaurants, and takeaway outlets looking to diversify their offering and tap into consumer demand for bold, recognisable flavours.

Ryan Baker, Sales Manager at Middleton Foods, commented:

“Salt and vinegar is a true classic when it comes to chips, and we’re delighted to bring that unmistakable flavour to our Rooster’s range. We’ve seen continued demand from operators for familiar, impactful seasonings that deliver on taste and consistency, and this latest addition does exactly that. It’s a fantastic way for businesses to refresh their menus and give customers something they already know and love.”

The Rooster’s range of gluten free chip seasonings has become a trusted choice across the industry, known for its versatility and ease of use. Each seasoning is designed to coat evenly, ensuring consistent flavour in every portion while maintaining the crispness and quality of freshly cooked chips. Suitable for people with coeliac disease, caterers can be assured of Middleton Foods dedication and commitment to food quality, safety and responsibility as they cater for an increasing number of consumers who have specific dietary requirements.

With the addition of Salt & Vinegar, Middleton Foods continues to strengthen its position as an innovator in the market, providing operators with on-trend products that enhance both taste and profitability.

Middleton Foods’ Rooster’s Salt & Vinegar Chip Seasoning is available now through nationwide wholesalers and packed in convenient 2.5kg tubs. For more information or to request a sample, contact your local Area Sales Manager, visit www.middletonfoods.com.or call +44 (0)1902 608122.