Gathering Pre-Dust!

Better Batter Starts Here: Middleton Foods Unveils Seasoned Pre-Dust!

Middleton Foods, one of the UK’s leading manufacturers of chip shop ingredients, has unveiled its new Seasoned Pre-Dust, specially developed for fish and chip shop owners. The new product has been carefully formulated to deliver both flavour and functional benefits, helping operators achieve consistently excellent results, during even the busiest service periods. 

The Seasoned Pre-Dust enhances the natural flavour of fish, giving the finished product a more satisfying taste for hungry customers. At the same time, it enhances batter adhesion, ensuring an even coating and a consistently crisp finish. The formulation also helps reduce oil absorption during cooking, resulting in a delicious final product without compromising on texture or appearance.

Speaking about the new product, Ryan Baker, Sales Manager at Middleton Foods, says:

“This development was driven directly by feedback from the trade. We’ve had a lot of conversations with fish and chip shop owners about the challenges they face with consistency, oil quality and getting that perfect finish every time. Our new Seasoned Pre-Dust is a simple addition to their existing process, but it delivers real improvements in flavour, coating performance and overall product quality. It’s all about making life easier in busy kitchens while helping operators serve the very best to their customers.”

Designed with convenience in mind, the pre-dust is simple to incorporate into existing preparation routines. Operators simply lightly coat their fish or chosen protein in the pre-dust before continuing with their usual battering or coating process, then cook as normal. This seamless step delivers noticeable improvements in both flavour and finish.

Middleton Foods’ Seasoned Pre-Dust is available now through nationwide wholesalers and packed in convenient 1kg bags to maintain freshness. For more information or to request a sample, contact your local Area Sales Manager, visit www.middletonfoods.com.or call +44 (0)1902 608122.