THE PEOPLE’S PIE RETURNS TO SCREENS NATIONWIDE TO SUPPORT THE GREAT BRITISH CHIPPY
Pukka, the UK’s favourite fish and chip shop pie brand, is returning to screens from 21st October with The People’s Pie advertising campaign to encourage viewers to visit their local chippy.
These last few months have been challenging for the industry, which has so many hardworking and resourceful people through the entire chain. It is more important now than ever that we all come together, Pukka are continuing to shine a spotlight on the Great British chippy.
Pukka’s General Manager, Isaac Fisher, explains: “Ever since we first started making and baking pies in 1963, fish and chip shops have been, and always will be, at the very heart of our ethos. That’s why we want to continue to celebrate fish and chip shops in our campaign to help drive footfall – particularly during the cooler months, when people want filling and convenient meals that are great value and tasty.”
Between May and June 2020, sales in fish and chip shops increased by +12% in comparison to last year. In addition to this, independently commissioned research found that two out of three consumers are of the strong opinion that pies from the chippy taste better than shop-bought pies – with taste being one of the top reasons for this – demonstrating that an order from the chippy and a Pukka go hand-in-hand .
“To demonstrate the increase in visits to chip shops at lunch time during the coronavirus pandemic which has continued post lockdown, we’re including somebody enjoying a pie on the go by putting it between two slices of bread during the working day in our advert. We’re confident that this, along with the entire campaign, will help to further boost sales for the fish and chip shop trade.”
The return of The People’s Pie is supported with free social media promotions exclusively for Chippy Chat subscribers, to help chip shops keep serving pies to the nation.
“Earlier this year, we ran free social media adverts for chip shops which offered home delivery or call and collect services, to help them to share the news with people living nearby. It was a huge success, with the ads cumulatively reaching over 200,000 people and we’re thrilled to be able to offer support again this Autumn,” adds Fisher.
Martyn at Fairway Fish Bar, says: “The results from our social ads were amazing and helped to drive awareness and, in turn, traffic to our contactless delivery portal. This resulted in our pie sales rising. Great result and great support. Thank you Pukka.”
Pukka are offering FREE PERSONALISED social media adverts for a further 25 shops EXCLUSIVELY to Chippy Chat subscribers. The ads will target people in YOUR local area to help drive sales, by letting them know when you’re open – plus any other information you want to shout about.
To benefit from personalised social media support (we have 25 to give away) simply email email@example.com with the following
Address including postcode:
Opening days and times:
Do you offer call and collect:
Do you offer home delivery:
Winners will be selected at random, all entries will receive a FREE open/close sign for your shop
Take a look at the 2020 TV advert here
How to order
- To order Pukka pies directly, call now on 0116 264 4000
- Or contact your local wholesaler
As seen on TV
- To order your free poster – as seen on the TV ad – visit co.uk/trade
 Censuswide survey of 2,019 UK adults conducted between 19th-23rd July 2019
2 Lumina Intelligence May – July 2020
3 Censuswide survey of 2,019 UK adults conducted between 19th-23rd July 2019