Three of the UK’s leading fish and chip businesses for marketing innovation have been revealed today as part of the 30th anniversary National Fish & Chip Awards, organised by Seafish.
Shortlisted as finalists for the Marketing Innovation Award – one of 15 categories in the 2018 National Fish & Chip Awards – the three shops that will now compete for the top title in this award category are:
- The Dolphin Takeaway in Dungannon, County Tyrone
- Millers Fish & Chips in Haxby, North Yorkshire
- Krispies Fish & Chips in Exmouth, Devon
To reach this stage of the competition, finalists have been assessed against a wide variety of judging criteria, including audience segmentation, marketing budget allocation, promotional activity planning and implementation, management of marketing plans, measurement of success and the resultant impact for the business over the past year.
Over the coming weeks, judges will make further in-depth visits to review marketing innovation practices, whilst also appraising the level of customer service and quality of the fish and chips on offer. This final stage of competition judging will determine the overall national winner who will be announced at the 30th anniversary awards ceremony.
Marcus Coleman, Chief Executive at Seafish, said: “As competition intensifies between the increasingly wide variety of casual dining and takeaway food businesses across the UK, fish and chip shops and restaurants have to keep ahead of the curve by cleverly marketing their business and products to ensure they appeal to both their loyal customers and new patrons.
“The calibre of this year’s entrants is second to none. They have demonstrated some truly unique marketing strategies, creative thinking and the ingenuity required to set their businesses apart from competitors. While selling a great portion of fish and chips is the cornerstone for any business in the trade, those who have harnessed the power of effective marketing are really reaping the rewards in a fiercely competitive industry.”
The winner of the Marketing Innovation Award will be announced at The National Fish & Chip Awards’ 30th anniversary ceremony in London on 25 January 2018.
For more information visit www.fishandchipawards.com or follow @FishnChipAwards #FishnChipAwards.