TCR has all you need for your shop.
Founded in 1998 TCR is an independent family owned and managed business serving the Fish and Chip industry in and around the Midlands. The company’s founding principles of Quality, Service and Reliability are even more relevant today! Putting the customer first has always been at the heart of what they do.
Their highly experienced telesales team will always work to strengthen relationships with their customers, understanding their needs to deliver first class customer service.
Products include, frying fats and oils, a variety of frozen products, frozen at sea Icelandic cod and haddock, drinks, pizza products, packaging products, equipment, cleaning materials.
They already serve around 600 (mainly fish and chip shops) shops, and have a plan to increase this number and diversify to other takeaway outlets
I talked to Sales Manager James Matthews to talk about their plans and how they have adapted through the pandemic.
How will you look to grow in the next two years?
Currently most of our runs are finished by early afternoon, so we have room for growth. We also will be opening on a Saturday morning too for both deliveries and collection.
What areas do you cover currently?
Birmingham, Nottingham Derby Worcester Redditch Shropshire Shrewsbury Ludlow – all over the Midlands
How did you cope during the lock down period?
500 of our shops closed overnight and it hit us dramatically – any fresh salads and food were donated to local area care homes etc – chicken kebab and meats were sold off at a discounted price. When they opened again our staff and customers were our priority. The drivers have such a great relationship with our shops, they all have PPE and will do what is best for the customer when delivering.
What Changes have you seen recently?
Our new range of packaging has sold extremely well. With the increase in deliveries our ‘Nation’s Favourite’ range of boxes are very popular, as are our bags which can go straight out for delivery with the house number etc on the side. Drink and ice cream sales have increased too, home delivery families spend more than in store consumers! Here at TCR we have seen a rise in collection customers buying direct from us (and more frequently) rather than having a delivery.
Tell us about your new Fish Range
During lockdown, some fish merchants closed so lots of our customers were asking for fish. We had had dialogue with Thorfish, and now sell their finest Icelandic frozen at sea cod and haddock!
You have your own Palm Oil brand too?
Yes, Mampan Palm Oil – Mampan means sustainable in Malaysia. We were searching to create a product that is maintainable in our ever-changing climate of depleting resources, but also manufacturing a product to exceed the quality & performance of existing cooking oils that are currently on the market today. George Georgiou at Barberry Fish Bar has been using Mampan for around two years. He said “I am very happy with the quality, price of Mampan. It frys well and is consistent. I am using around 20 boxes of it a week.”
TCR Food Service Ltd, 50 Gravelly Industrial Park, Nechells, Birmingham B24 8TG
0121 328 4695 – firstname.lastname@example.org