CHIP- PIE’S CHOICE!
IT’S GOING TO BE A TRULY PUKKA PIE SEASON THIS AUTUMN
With a new nation-wide 10-week marketing campaign that includes a refreshed TV advert, a high impact consumer promotion, a newly launched POS range and a delicious new Steak and Ale recipe, it’s certainly going to be a pie season to remember this Autumn.
Everything’s Pukka (when PUKKA pies are back on air!)
Pukka is back on air with a refreshed TV advert – all set to drive awareness and demand for pies across the nation. The advert will be played out across prime-time TV Channels and big-ticket programmes over a 10-week period from 1st October to 9th December. The ad will certainly get Britain’s bellies grumbling and mouth’s smiling as it depicts a mum tucking into one of Pukka’s deliciously tasty pies with golden, flaky pastry and rich gravy while faced with a series of comedic mishaps. All seeking to remind the audience in a light-hearted tone that with a pie on your plate ‘Everything’s Pukka’.
Pukka Up Your Day’ consumer promotion
In addition to the TV advertising, Pukka will be running an engaging high impact consumer promotion. Starting on the 1st of October, Pukka will be on a mission to turn Britain’s little everyday wishes in to reality by inviting consumers to head to everythingspukka.co.uk and tell Pukka How Pukka can ‘Pukka up their day’. Each week for 10 weeks Pukka will be making one lucky entrant’s wish come true with a prize or experience worth up to £1,000.
New point of sale & sales support materials available to order
To mark the start of pie season, Pukka has launched a new range of point of sale which will be available and ready to order this October. Customers can head to Pukka’s website on www.pukkapies.co.uk/trade to register and check out the new POS range which includes sales support for the “PUKKA UP YOUR DAY” Campaign and to access a wealth of Pukka brand and product information.
New Recipe Steak & Ale
Finally, Pukka Pies will be launching a new Steak & Ale Pie recipe to its portfolio. The new recipe features high quality, prime cuts of beef steak cooked in a deliciously rich gravy with St Peter’s Bitter – creating a more prominent ale flavour and richer gravy.
The new Steak & Ale pie from Pukka Pies will be available to foodservice customers from end November 2018. The launch will be supported with marketing materials including A4 posters and window clingers. It will be available directly from Pukka Pies and from distributors nationwide.
Pukka Pies exciting programme of activity in marketing and product this Autumn, is part of the brand’s continued investment that aims to further the brand’s ambition of growing its business to £60 million by 2020.