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Writer's pictureEdward Moss

Critical Year for Farmers

[vc_row][vc_column width=”2/3″][vc_column_text]Farmers Look to Critical 2021 – But help us raise £20,000 for the NHS from 2020 stocks!

Despite the Covid crisis stalling potato sales, the seasons wait for no man. The Cambridgeshire farmers responsible for hundreds of thousands of tonnes of chipping potatoes a year are already out preparing drilling and planting in order to keep fish and chip shops across the UK running into 2021.

It will be a critical year for potato farmers and chip shops alike as they both look forward to the world returning to as near normal conditions as possible.

The farmers are also keen to help the NHS charities NOW too through donating money from each bag sold from their current stocks.

Preparation at PJ Lee & Son’s Cambridgeshire for planting


As more shops are now looking to open albeit under restricted conditions it is a perfect opportunity for you to help them raise £20,000 for NHS charities.

All you need to do is to order your potatoes through Isle of Ely Produce’s field to frier approved merchants and farmers.

Just send Isle of Ely Produce an email with your details and they can help to arrange this. 

How to Join the scheme in three easy steps

1 Register your shop(s) by sending an email to info@isleofely.co.uk. Tell us your name of shop and owner/manager and address and wholesaler.

2 Isle of Ely will locate/contact you & your local wholesaler.

3 Download the £20,000 fundraiser poster to put up in your shop. We will send you a link

4 For every potato bag your wholesaler orders through Isle of Ely Produce direct (from the farmers above) 10p will go to the NHS charity fund

Isle of Ely Produce provides over 2m bags of chipping potatoes to fish and chip shops across the UK via local wholesalers from ‘Field to Frier’ recommended farms every year. They can arrange continuous delivery of potatoes across the whole of the UK to all chip shops at a great price.

It is also open to shops both big and small who can together through their wholesaler can all help to make a difference. The scheme closes on Friday June 19th.

We have teamed up with many of their Field to Frier Cambridgeshire partner farmers including AL Lee Farming Company , P J Lee & SonsJ Gilbert & SonsLegge FarmsHG Bliss Farms Ltd and N Balcomb & Son (Kent) so that they can together give something back to the NHS & its charities.

If you would like to call Isle of Ely Produce for any more details, they are on 01353 863355

Oliver Boutwood IOE director said “During this crisis we have seen chip shops giving discounted meals to the NHS across the country, and we wanted to help and show the NHS that our farmers are right behind them too. Our Field to Frier network has seen us open our farms to chip shops, create a national fish and chip award, and now we have joined together to help raise funds for NHS charities.”

“This initiative is open to all fish and chips shops and their wholesalers, who can all do their bit in helping to raise up to £20,000. Our farmers have committed a donation from every bag sold for this fund. Participating shops can even display the posters in their windows.”

*From all potatoes sold via IOE to your wholesaler from now until June 19th

Full Terms and conditions apply. Only registered shops sales can be counted.


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