Norwegian Seafood Council signs William Murray as new PR partner in the UK
Specialist food and drink agency William Murray PR & Marketing has been chosen by The Norwegian Seafood Council to manage both its consumer and trade PR and marketing activity in the UK.
The Norwegian Seafood Council works on behalf of all Norwegian seafood exporters to develop markets and promote Norwegian seafood across the world.
Having been successful in the highly competitive four-way pitch, William Murray will now support its new client with PR, media and digital/social services across retail, foodservice and consumer markets.
Hans Frode Kielland Asmyhr, UK Director, Norwegian Seafood Council says: “We are very excited to start working with William Murray to promote Seafood from Norway in the UK. Their breadth of expertise within the retail and foodservice sectors will help us to achieve our goal of building the perception of the Norwegian origin mark as a mark of quality and sustainability here in the UK.”
Anita Murray, CEO, William Murray says: “We are really excited to be partnering with Norwegian Seafood and increasing the demand for and knowledge of Norwegian seafood. We are eating more seafood in the UK and Norway has such a special and unique story to tell about its people, the sea, the way it fishes and sustainability. We will be looking to tell that story through strong, origin-focused campaigns and finding new ways to engage our B2B and B2C audiences.”
Austen Dack Chippy Chat Publishing Editor says: ” We have been actively involved with Seafood from Norway for many years now. We look forward to working with both Hans and William Murray in the future. I have been out to Norway and seen firsthand the quality of the vessels, storage facilities and met many great people, many of whom are now friends.
About The Norwegian Seafood Council
The Norwegian Seafood Council works with the Norwegian fisheries and aquaculture industries to develop markets for Norwegian seafood through local market intelligence, market development and reputational risk management. The Seafood Council is headquartered in Tromsø and maintains local representatives in twelve of Norway’s most important international markets. The Norwegian seafood industry finances the activities of the Norwegian Seafood Council via a tariff on all Norwegian seafood exports. The Norwegian Seafood Council is a public company owned by the Ministry of Trade, Industry and Fisheries.
About William Murray
William Murray PR & Marketing is a specialist food, drink & hospitality agency that has been delivering award winning campaigns for over 30 years. The agency’s clients include: Kraft Heinz, McVitie’s, Nestlé Professional, Delifrance, the Caribbean Development Agency and Elior.