Three of the UK’s leading fish and chip businesses have been announced as finalists in the Best Multiple Fish and Chip Operator Award for the 2017 National Fish & Chip Awards, organised by Seafish.
The three finalists – Clems Fish Restaurants (with four outlets across County Durham and one in Sunderland, Tyne and Wear); John Dory’s of Northern Ireland (with seven premises operating in Lisburn, Carryduff and Belfast) and Rockfish (with four Devon based establishments in Brixham, Dartmouth, Plymouth and Torquay) – will now compete against each other in the race to bag the top accolade and become the UK’s best multiple fish and chip operator.
To secure a place as a finalist, shortlisted businesses have been appraised across a wide range of judging criteria including fish sourcing policies, outlet appearance and facilities, menu development and innovation, supplier relationships, marketing and promotion activity, and staff development and training practices.
Over the coming weeks, finalists will receive further mystery judging assessments by industry experts to ascertain the level of customer service and quality of the fish and chips on offer. This final stage of competition judging will determine the overall winner that will be announced at the National Fish and Chip Awards ceremony in London on 26 January 2017.
Jointly sponsored by JJ Food Service Limited and Unique Seafood Limited, the Best Multiple Fish and Chip Operator Award recognises and celebrates the best fish and chip businesses with three or more premises in the UK.
Joint award sponsor Terry Larkin, Group General Manager at JJ Food Service Limited, commented: “The standard of entrants this year was phenomenal. In particular, we were impressed with the extraordinary measures they have taken to satisfy their respective customers, and also the strong focus placed by businesses on the responsible sourcing of fish. There has also been an increase in menu diversification to offer healthier chargrilled options and innovative use of social media to drive incredible engagement and sales.”
Marcus Coleman, Chief Executive at Seafish, said: “Running three or more outlets as part of a group business can be a very challenging and demanding task. To be successful, owners need to take a systematic approach to ensure that consistency and quality is upheld throughout their entire operation.
“This award recognises those businesses that really do go the extra mile, demonstrating commitment and determination to ensure that all of their establishments operate at the highest of levels. The finalists are ambitious and driven, and their passion to succeed in the industry is inspiring. I wish them all the best of luck and I look forward to seeing who will take the crown at the awards ceremony.”
The National Fish & Chip Awards are recognised as one of the most prominent and respected seafood industry events in the UK. Widely considered as the ‘Oscars’ of the fish frying industry, they celebrate the Great British tradition of fish and chips, showcasing the best talent, quality and choice offered by fish and chip businesses through 13 different award categories.
For further information on The National Fish & Chip Awards please visit www.fishandchipawards.com. Follow @FishnChipAwards on Twitter for all the awards news and information.