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Make it Sustainable!

UK  chippies join nationwide campaign to celebrate sustainable seafood

During the first MSC UK Sustainable Seafood Week (September 10 to 17) consumers are asked to choose fish and chips with the blue fish ecolabel

UK fish and chip shops are joining a national campaign organised by the Marine Stewardship Council (MSC) to celebrate sustainable seafood and to urge consumers to choose dishes with the MSC blue fish ecolabel. 

UK seafood consumers want to protect our oceans but require better information to help them to do so, according to a new survey. To help plug this knowledge gap, the MSC is launching a major drive to raise awareness of the importance of sustainable seafood. 

As part of this awareness drive, theMSCiscelebrating the hard workof the UK fishing industry in bringing sustainable certified seafood to our plates,following adifficult seven months for the sector. Theimpact of thecoronaviruspandemicsaw global supply chains disrupted,fresh fish counters closed,andmanyfish and chip shops unable to open for several months. They havehad to go through extraordinary efforts to get backupand runningin order to be able toprovide the nation with their favouritetakeaway.

The survey, undertaken for the MSC by the independent insightsconsultancy Globescan, showed that eight in ten UK seafood consumers believe we need to protect fish for future generations,with7 in 10 believingthat in order to do this we need to consume fish and seafood from sustainable sources. Yet the majority (9 in 10) say that they need more information so they can avoid buying unsustainable products. 

In response, theMSCis launching its first Sustainable Seafood Week in the UK from 10 – 17th September, during which it will be working with major retailers, brands, restaurants andfish and chip shops to encourage consumers to look out for seafood products carrying the MSC blue fish tick ecolabel.Fishcarrying the label are sourced from wild-catch fisheries which meet the highest international benchmarks for sustainability.  

Loren Hiller, Senior Commercial Officer at the Marine Stewardship Council comments: “This Sustainable Seafood Week, we want to celebrate thehard work of sustainable fish and chip shops and thank them for their extraordinary efforts in getting back up and running after such a difficult time in the sector.Now more than ever, being aware where the seafood weeat comes from, and if it has been sustainably sourced, is a way that we can all show how much we care for our oceans and their future. The choices we make as consumers, and the fish we buy, have never been more important to ensuring we can keep the UK’s most iconic takeaway forever on our tables.” 


About the Marine Stewardship Council   

The MSC is an international non-profit organisation which sets globally recognised, science-based standards for sustainable fishing and seafood traceability.   

The blue MSC label on a seafood product means that: it comes from a wild-catch fishery which has been independently certified to the MSC’s science-based standard for environmentally sustainable fishing; it is fully traceable to a sustainable source. It can be found on more than 100 species of seafood in 100 countries. msc.org  

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