JJ Launches Catch Dates to Promote the ‘Freshest Frozen’ Fish
JJ is introducing Catch Dates on Frozen at Sea (FAS) fish to highlight the ‘freshest frozen’ fish.
Sezer Ozkul, Chief Product Officer at JJ said, “For the best flavour and juiciest texture, we recommend serving fish as close as possible to the catch date.”
Traditionally, many wholesalers do not advertise catch dates on marketing materials.
“We want to be fully transparent about when our products were caught,” said Sezer.
Catch dates show the month the fish was caught, processed and frozen, indicating how fresh the stock is.
According to the National Federation of Fish Friers (NFFF), FAS fish has an average shelf-life of 18 months. But the sooner you serve it, the better the taste.
“Fresher fish means happy customers who will keep coming back for more,” said Sezer.
Download the new fish and seafood brochure with catch dates here:
About JJ Foodservice
JJ Foodservice operates across eleven UK branches, offering food, drink, packaging and cleaning products to businesses and the general public, with no membership required. Orders can be placed online via the JJ website or App for collection or delivery. Orders placed by 9pm will be delivered next day, depending on your location. Same-day collection is available seven days a week. T&C apply. www.jjfoodservice.com.