Two wins for jellybean at the inaugural Alliance of Independent Agencies Wing Awards.
The integrated specialist food and drink agency that works with a wide range of foodservice, retail and consumer brands walked away with both the Best B2B Campaign Award and Freedom Award for Agency Collaboration – one of three special awards recognising outstanding performance across areas where independent agencies have the freedom to excel.
Both trophies were awarded for Sarson’s ‘Proud to Serve Fish & Chip Shops of Great Britain’ campaign – a fully integrated campaign supporting fish and chip shops through the worst of the pandemic. The awards were judged by a mixed panel of both agency peers and client-side marketers and were set-up to celebrate the great work done by independent agencies across the UK.
Commenting on why jellybean won the Best B2B Campaign Award, Chris Westlake of Vitamin C on behalf of the judging panel said: “Ultimately the results were exceptional. I think the agency and client should be very proud of the work they’ve put out here. It’s effectively created game changing results!”
Whilst David Atkinson of Space spoke on behalf of the judging panel with regards the Freedom Award selection to say: “This campaign stood out for its deep understanding of the trade audience and true understanding of the client’s needs and market. They delivered exceptionally and included smart adaptations to the Covid situation. It’s a really powerful example of great collaboration between client and agency.”
Speaking about the double win, jellybean MD, Susan Bolam said:
“We are incredible proud of the team and this campaign for Sarson’s, so it was wonderful to receive both the awards we were up for, especially in the company of such other great agencies and brands. It’s great to ‘win our wings’ especially for a campaign we activated through the challenges of the pandemic and a lovely touch by the Alliance that all those involved in the campaign will receive Wing Award pin badges in addition to our trophies.”
Austen Dack Chippy Chat Publishing Editor said: It was great to help both jellybean and Sarson’s take this campaign to market. We had a fantastic reaction both online and in our magazine to this promotion, at a time when chip shops were doing their best to feed the nation.”
The campaign will go forward to the MAA Worldwide Globes as a category winner in the UK and is also shortlisted for the B2B Marketing Awards to be announced in November. You can find out more about this award-winning campaign here: https://lnkd.in/dPmG4i5q
The full list of winners is available here: https://lnkd.in/dcVgWepj