Brits on £2.8bn semi-final spending spree including home delivered food!
Research shows over 26 million Brits will splurge during the England v Denmark match each spending an average of £106.45
Over half of Brits are expected to spend money during today’s Euros semi final, according to new research from Trustly, a leading global Open Banking Payments company. The big match is expected to generate an average spend per person of over £100 before, during and after the match with the top purchases being food delivery (60%), drinks delivery (44%) and sporting bets (34%).
According to food delivery platform Flipdish, the average order in the UK is £23.50 meaning an estimated £365m will be spent on food delivery alone during the match.
When asked where they’ll be making their match purchases, the most common responses were: the comfort of home (46%), the sofa (40%) or at a bar or pub (26%). But with home being the most popular location to watch the match, consumers are fearing online payment frustrations.
The survey reveals the biggest issues with payments are: unknown charges at the checkout (such as delivery or credit card charges), WiFi interruptions (16%), extended delivery timings (15%), inputting card details (15%), inputting login details (14%) and only have access to limited checkout options (8%).
Ciaran O’Malley, VP of Partnerships at Trustly, said: “After 55 years of hurt and a miserable pandemic, Gareth Southgate and his team are giving the nation a feel-good factor. Fans are celebrating with a spending spree that will help boost the economy. But Brits don’t have much patience for a poor checkout experience and with fierce competition brands need to ensure fans have an easy way to pay.”
With the Olympics and Lions tour still to come, six out of ten consumers said they planned to make purchases before, during or after a TV sporting event this year, with 61% planning to spend more when their favourite team or player is doing well. UK consumers said their purchases were most influenced by deals (28%), TV ads (21%) and social media advertising such as Instagram ads during matches (15%). A quarter (25%) of all purchases will be spontaneous.
Trustly commissioned a Censuswide survey of 2,000 UK consumers on 5th and 6th July to investigate how much UK consumers will be spending around the Euros match and ahead of other key sporting events.
When averaging all consumers in the UK, average spend per consumer is £54.70 before, during and immediately after tonight’s match (note: when looking at consumers who have indicated they will be spending, the average is £106.45). The UK adult population is 52.65 million people. Aggregated, this equates to an estimated £2.8bn.