Heinz Portionz: Perfectly-Sized Sauces Of Income!
Add Heinz Sauces to your menu – FREE SAMPLE!
Unless you’re slathering your customers’ meals with curry, gravy or beans, they’re likely to want something that gives your food that all-important finishing touch. In fact, Heinz research into the UK takeaway market found that, for 72% of Brits, getting the right sauce is very important to the enjoyment of their meal. So, with everything else in the bag sorted: fish, chips, sausages, nuggets, the works – all eyes are on you to offer a choice of sauces that give your meals wings.
When it comes to sauces, 85% of consumers expect to see branded ones OOH. So own brands simply won’t cut the mustard if you’re keen to stay ahead of the competition.
The UK’s preferred sauces: 71% of research respondents chose Heinz over the competition. Added to this, Heinz offers the widest selection on the market – BBQ, Ketchup, Tartare, Mustard, Mayo and more. Alone, or in combination, these are the perfect partners for classic chip shop fare – fish, chips, burgers, sausages, nuggets etc.
During research, 74% consumers told us that seeing a well-known brand in a takeaway is reassuring, with 66% more likely to return if they see a brand they like. So, with easily recognisable, colour-coded Heinz sauces, you’re signalling your chip shop’s commitment to quality, keeping the door open to repeat customers.
To deliver the unmistakeable flavour of Heinz in perfect-sized servings, the range is available in a variety of Portionz. Individually wrapped and sealed, this means there are no concerns about hygiene or food waste. And with sizes ranging from sachets to SqueezeMe, the larger sizes can offer a valuable source of income.
The Heinz SqueezeMe format is a valuable upsell to regular sachets. In fact, customers will be happy to pay for extra premium flavour. Plus, it has an easy-opening, non-drip pour: ideal for spill-free drizzling while eating on the go.
The final take-away: 88% of consumers said they’d be disappointed if Heinz sauces weren’t available. Is that risk you’re willing to take?
To get your FREE sample please email HeinzFS@clementsretail.com
Note: all stats quoted above attributed to Kraft Heinz consumer research, Incite Marketing Planning 2019