“Pandemic Has Thrown us into Accelerated Modernisation,” says Director of Multi-Million Pound Wetherby Whaler
Director of the successful fish and chip chain, The Wetherby Whaler, says that the pandemic has pushed the industry into ‘accelerated modernisation’ – and it won’t be turning back.
Speaking to Women in Fish and Chips, Caroline Murphy, Director of the estate said, “Online ordering has been a revelation in my business.” The group re-opened all six of its Yorkshire-based sites for cashless takeaway only, shortly after the lockdown was announced.
“It became apparent that we’d need to manage the amount of people that came to the site – the only way to do that was with click and collect,” she said. “We were so traditional before.”
At the popular Wakefield drive-through, customers place their order at the first window, pay cashless at the second and collect it at the third – the whole process takes just four minutes.
“We are serving customers faster than ever before. The pandemic has accelerated the rate of modernisation in our industry, and we will not be turning back,” she added.
The Wetherby Whaler has six restaurants and takeaways in Yorkshire and reported a turnover of more than £7 million in 2019.
The WiFC video blog series was set up to help fish and chip shops share experiences and best practice during the lockdown. Watch the full interview here.
About Women in Fish and Chips
WIFC is a free event organised by JJ Foodservice for female fish and chip shop owners and aspiring managers. The event is designed to help shops to connect with other successful operators, grow their business networks and learn about new products. The next event is taking place in January 2021.