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Cheddar Gorge! New Pie from Holland’s

Holland’s Launches Collaborative Deep Fill Mature Cheddar Cheese & Onion pie to Chippies

The North West’s favourite chippy pie brand, Holland’s Pies, has announced the launch of its Deep Fill Mature Cheddar Cheese and Onion pie to their chippy range.

Vegetarian Society approved, the Deep Fill Mature Cheddar Cheese & Onion pie is made with a new, crumblier shortcrust pastry and award-winning Somerset sourced Wyke Farms creamy mature cheddar and Red Leicester cheeses, blended with onions.

Holland’s Pies wealth of knowledge and years of tradition have been used throughout the cooking process and combined with Wyke Farms legendary expertise in cheese-making and Grandmother Ivy’s secret recipe, ensures the final taste is a real feast.

Like Holland’s Pies, Wyke Farms has been perfecting its product for over a century, and the collaboration brings extensive flavour, expertise, and a wealth of heritage to this pie.

Leanne Holcroft, Brand Manager for Holland’s Pies said:

“We’re excited to be joining forces with Wyke Farms to offer chippies the ultimate cheese and onion pie.  Our combined years of expertise ensure it provides the iconic flavour of Wyke Farms cheese alongside Holland’s Pies’ baking expertise – a match made in heaven.

“Our new deep fill Mature Cheddar Cheese & Onion pie will be a great addition to chippy menus, offering consumers the option to trade up and experience the ultimate deep fill pie.  We are confident the chippy trade and their loyal customers are going to love it.”

Richard Clothier, Managing Director at Wyke Farms, said: “We’ve been in the cheese making business for over 159 years and we are delighted to be working with Holland’s Pies to see the Deep Fill Mature Cheddar Cheese & Onion Pie launch into chippies!”

Holland’s Pies’ recipes contain no preservatives, MSG, artificial colours, artificial flavours, or hydrogenated fats.  Approved by the Vegetarian Society, the new Deep Fill Mature Cheddar Cheese and Onion pie is also suitable for vegetarians.

Chippies can contact telesales on 01706 212122 or speak to their Holland’s Area Manager to place an order, get more information and to request point of sale materials.

About Holland’s Pies

Holland’s started life as a baker’s shop in Lancashire in 1851.  For over 169 years, its proper tasty range has been baked to a secret traditional recipe, passed down from generation to generation using only the finest of ingredients ever since.

Today the company prepares and bakes 1 million pies every week and Holland’s Pies’ loyal fan base continues to grow with the company receiving recognition in a variety of colourful ways!

Alongside its industry accolades, it has received song dedications, poetry and art installations. It has even been called upon to create unique Holland’s Pies wedding cakes too!

The iconic baker Holland’s employs over 250 people at its Lancashire base and is part of 2 Sisters Food Group.  Holland’s Pies is the No.1 best-selling frozen pie brand* and the company enjoys over 80 per cent share of the pie market in the North West, an area where over 92 per cent of people have heard of Holland’s Pies.

Holland’s Pies are available to purchase through various retail outlets including fish & chip shops, all leading supermarkets; offering frozen, chilled and hot food-to-go.  www.hollandspies.co.uk

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