Planet Rates Chipper Out of this World!
It was a ‘whirlwind week’ recently for Calum Richardson, founder of Stonehaven’s The Bay Fish and Chips, as the humble chippy was voted the Best British Foodie Experience by travel guide giant, Lonely Planet.
Speaking of The Bay Fish and Chips in their Ultimate Eatlist Lonely Planet said:
“Sailing boats bob in the harbour; rockpools teem with crabs and sea stars; gulls ride on the breeze; and in the distance, the leaden horizon of the North Sea.
“Completing the scene, halfway along the beach is The Bay Fish and Chips, whose fish is wild-caught from Marine Stewardship Council-certified stocks.
“Considering the setting, the sustainability and the beautifully cooked fish, is it the best fish and chip shop in the world? The constant queue suggests so.”
Ranked 31st out of 500 global eating experiences and now considered the world’s best fish and chips, Calum was also voted Food Pioneer of the Year 2018 at the Scotland Food and Drink Awards.
When Calum founded The Bay Fish and Chips twelve years ago, he could never have imagined receiving such an accolade:
“I found out as I was scrolling through Twitter the evening before the news properly broke – STV had congratulated me on the vote – so I opened the tweet thinking ‘what’s all this?’ and was so surprised to see that I’d been voted the best British food experience by Lonely Planet.
“I’m over the moon and really humbled to be chosen by one of the best food and travel guides in the world.”
The British press have been hugely supportive of Calum’s accolade.
The Times declared The Bay Fish and Chips ‘The world’s best fish and chips. It’s official’ and The Observer confirmed that ‘Yes, this really is the best fish supper money can buy’.
The story ran across most of the national and regional news with coverage including the Daily Mail, the Daily Express, The Guardian, The Telegraph, The Evening Standard, The Independent, ITV News, STV News, The Herald, The Scotsman, the Scottish Daily Mail, the Daily Record, Edinburgh Evening News, i News, the Mirror, Scottish Field, and The Courier, to name a few.
Broadcast media also covered the story with the highlight being an interview on UK’s most listened to radio programme on BBC Radio 2 with Chris Evans and an interview with Kirsty Wark on BBC Radio Scotland.
Speaking of this PR whirlwind, Calum said:
“It’s been the craziest couple of days I’ve ever had.
“Two people flew up from London and back just to try the best British food experience on the Lonely Planet’s list, and other people have driven up from Edinburgh for a fish supper.
“We’ve been trending on Twitter, and people are still talking about the vote! We wouldn’t be here without a team effort – I’m so pleased that my team, my suppliers and the community can share in this success as well.”
With PR coverage across the world in-print and online Calum’s achievements are great for fish and chips, please let us know of any great publicity you have gained by emailing firstname.lastname@example.org