IT’S A KNOCKOUT!
National Fish and Chip Day Goes with a Bang!
By Austen Dack
Neoda members and shops please take a bow, National Fish and Chip Day 2019 has been hailed a success with the team getting massive PR and also with some shops reporting good sales too!
Whilst It’s too soon to give any concrete figures in terms of media coverage what we have seen is phenomenal results with national TV joining in Coronation Street displaying the poster, National broadcast throughout the day on BBC Radio stations and Talk Radio and in national print and online newspapers in most of if not all national newspapers. There has also been some excellent consumer and supermarket magazine coverage.
Social media was at a whole new level reaching number 1 again on twitter and trending on Facebook.
The NEODA staged events were all extremely successful with people queuing all day long to get their hands-on award-winning fish and chips.
The aim was to promote great fish and chips and best practice whilst encouraging the nation to come and try our dish both on the day and at a later date too.
Most shops who joined in and did on the day promotions reported strong sales with many offering repeat purchase deals for subsequent visits adding further benefits to the promotion.
The rain paid havoc in some areas (but team fish and chips shone through).
PR Highlights included, Fish & Chips at BBC Radio 2 with Zoe Ball (Noel Gallagher had a Roll With It), the One Show and the Saturday Kitchen show too.
Here’s to National Fish and Chip Day 2020
Above are some of the pictures received by us from the day itself!
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